As part of our ongoing research into the myriad of media options, Eagle-Com recently met with Rogers Publishing and Digital Media Group to learn of new opportunities for our clients. Rogers publishes a wide variety of publications including Today’s Parent, Maclean’s, and Chatelaine – along with hundreds of interest-based websites!
We are currently designing and negotiating a particularly unique and creative opportunity with Today’s Parent. As Canada’s #1 parenting magazine, this publication reaches primarily parents of children from birth to 14 years of age with a 75% female readership.
On the digital side of Rogers Publishing, there is an immense variety of ways to reach an audience: geographic, demographic and behavioural targeting, e-newsletters, e-blasts, mobile platforms, videos, rich media ads, and over 20 targeted “channels” – the options are endless!