For the past 20 weeks, Eagle-Com has been publishing a weekly report that provides our perspective on a media-related topic. If you have had the opportunity to read our email message or blog, you know that we call it “Eagle’s Perspective”.
Eagle-Com has the unique privilege of being a partnership facilitator and as such, we ensure that our clients have the best possible relationships with media partners. In order to create the most effective media campaigns, we continually research, review and analyze the various media vehicles that are available in Canada as well as people’s ever-changing media habits. Reaching an identified audience through the media is like chasing a moving target…but that is what makes our work exciting!
People of all ages are continually exploring new ways to get news, information and entertainment. We believe that it is vital to follow the trails being set as well as anticipate the future paths that people will take to find the messages that fit their interests and lifestyle.
Eagle-Com believes that communicating effectively to the most appropriate audience is the key to all marketing plans. That is why we are dedicated to continually studying Canadians and what motivates them to take action.
Eagle-Com will continue to publish this report and WE WELCOME YOUR THOUGHTS on the topics that you would be interested in hearing more about in the future. Please feel free to let us know how we can help you through this blog. We intend to continue exploring topics such as the ones listed below, but we are also very open to other ideas or to answering your questions on any of these subjects; please use the form below to share your feedback.
RADIO ~ TELEVISION ~ ONLINE ~ NEWSPAPER ~ MAGAZINES ~ OUT-OF-HOME ~ SOCIAL MEDIA ~ FUNDRAISING ~ MARKET ANALYSIS ~ AUDIENCE CHARACTERISTICS ~ CONSUMER MOTIVATIONS ~ MEDIA NEWS ~ MEDIA EVENTS